3:47pm key lime cupcake

They've only been open for 2 weeks now, but the new Soho location of Georgetown Cupcake was a hoppin' when we stopped by. We immediately gravitated toward the ethereal beauty of the key lime but when the girl behind the counter offered us a free secret flavored one, we could not resist. Apparently secret flavors get announced via their twitter or facebook. The first 100 people to mention it by name in the store get one for free. I'm a fan of social media that pays in sweet treats.
Georgetown Cupcake, 155 Mercer, NY, NY 10012 (btwn Spring and Prince)